When a visitor lands on your blog, the clock starts ticking. You have precious seconds to grab them by the collar and astound them with your content.
To make them believers and fans.
Before they even get excited about your topics, they need to know where they are, what’s on your blog and exactly how to get around.
The most excellent, fun, funny, helpful blog posts on the planet won’t get you readers if your site is clunky, there are potholes in the road and people don’t know what to do when they land on your home page.
Your goal is to get them to stay, poke around and find useful and interesting things.
5 ways to pull your blog’s visitors into your content
1. Include a tagline in your header.
We are all insanely busy and most of us are attention-disordered. Your header should not only include the name of your blog, but a short sub-phrase that describes you and/or your blog’s purpose.
If it’s a business blog, say what it is you do (in the case of CatsEyeWriter, the sub-title is blogging coach – social media copywriter) or your best customer benefit. If it’s a personal blog, a short line on what it’s about. This way, people know that they are in the right place immediately.
2. Consider a separate mission statement in the sidebar.
Some bloggers have a box with their photo and a couple of lines—either who they are or what their blog is about—in the sidebar. Your time-challenged visitors will appreciate knowing what you are all about in just a quick glance.
3. Create a friendly, informative about page.
Research shows that on any site, the about page is the second most viewed page. Make yours engaging. Share not only your professional side, but some personal things. Your readers are very curious about who this person is behind this blog. Don’t disappoint them.
4. Organize your content by categories and tags.
When you started blogging, you hopefully decided what your main topics will be. This is incredibly useful to the reader because they can more easily find the specific posts they are most interested in.
Think of categories as chapters in a book. You can list them along the side and assign each post you write to the categories it fits in. For a food blog, the categories might be southern cuisine, Italian, quick meals, etc.
Tags are like a book’s index. The tags might be ingredients: garlic, potato dishes, cheese, etc. You may have seen ‘tag clouds’ on a blog, where the things bloggers have written the most about are bigger words in the cloud.
5. Fine tune your content by testing.
The way you get better at writing the just right content for your readers is by engaging with them in the comments, watching the posts that get lots of reader interaction and asking them more questions about what they’d like to see on your blog.
I call it blog-as-laboratory.
Is your content organized to make it super-easy for your readers to locate it?
Do you have other strategies for pulling your readers in?
Would love to hear your thoughts (or questions) in the comments.
Oh, and congratulations to Courtney Cantrell, whose question about how to stay full of blog post topics and write about the things people care about wins her a free copy of my ebook, Guide to Showing Up Online, available in my online store for $17.
And, my most exciting news: I have just posted my webinar: 30 Design and Content Secrets to Skyrocket Your Blog. Hope you’ll check it out!