Did you know that your blog’s about page is consistently the second most-viewed page on your blog?
Whenever a new visitor’s breath is taken away by a post of yours, it’s the first place they go to find out who this amazing person is.
It’s your chance to hook your readers, make them come back for more great stuff from this fascinating blogger. (That would be you.)
Okay. Here’s the thing. You already knew that your blog’s about page isn’t really about you, right?
About pages can be tricky because your readers want to know more about you, but they also need to know how who you are makes you the best person to blog about your topics. And just how you can help them with their needs.
So it’s really just as much about them.
Don’t Make These 5 Classic About Page Mistakes
I see smart, talented bloggers make certain mistakes over and over again on their about pages. They are easily fixed, if you know what they are:
1. You don’t tell me what your blog is about.
Most people think it should be obvious what their blogs are about. But it’s the one thing missing from many, many blogs I visit. Your readers want to know what you’ll be talking about.
My blog’s about page says:
I love to write about things that get people thinking about how they can show up online in unique, real ways.
How they can attract more website and blog visitors with a true voice and compelling copy.
How they can use social media to get their brand out there in the world.
Don’t make me guess what your blog is about. Give me that reason to stick around.
2. You start by telling me how great you are.
One about page I read said, in the second sentence, “[Name here] has long been on the cutting edge of web technology.”
Okay, double demerit: he used the cliché “cutting edge” and he told me how good he is, instead of showing me.
It’s okay to list your achievements (in fact, you should), but let me see who you are and what you care about first.
3. You bore me with too many details.
I want a personal glimpse. I really do.
But 27 diary-like entries—including when you were born, what year you got your driver’s license, the date your first husband ran off with a younger woman and the color of your first-born’s hair—doesn’t quite hold my interest. (Actually read an about page with this information today.)
Better to cut that list down and make some of the trivia fit who you are as a blogger. Give me a sense of who you are and what you bring to this blogging thing.
4. It feels like you’re applying for a job.
I don’t care what college you graduated from. Sorry, but I don’t.
If your about page reads like a résumé, I probably won’t stick around.
Now, there are some instances where degrees and credentials are very important (for a therapist, professional coach or attorney, for example). Keep them in there, but just don’t lead with them because people want to get to know you first.
And take out the chronological history of places worked. Now if you had a job somewhere that lets me peek into a part of you that helps me understand who you are today and why you have this blog? Then, yes, I want to hear that.
5. You don’t give me a short version.
Sometimes, on a first-time visit, I’m in a hurry. If I don’t see what you and your blog are all about—and within seconds—I may click away.
Always include the Cliff Notes version of your about page in a bio box, right there in the sidebar on your home page. Some readers are looking for any old excuse not to hang around, so hook them on you as the blogger right away.
My home page bio (with photo included) is only 62 words but it tells readers right away what they can expect to see on my blog.
What about you?
What do you see missing on about pages you visit?
Do you mix a little personal into your page or keep it all professional?
What do you want to know about a blogger when you visit their page?