We go way back, me and Cat’s Eye. And while this blog has morphed, from marketing advice for small businesses, to social media strategies for solopreneurs, to blogging tips for writers and small biz folks, I never messed with its name.
I had a solid brand, I had name recognition. Why would I want to risk losing that?
The Cat’s Eye blog started out as a spot to talk with readers about their toughest marketing challenges—as a small biz or solopreneur. It was an official outreach tool for our 20-year-old business, Cat’s Eye Marketing.
But stuff happens and things change.
When the focus of what I do and what matters to me changes, the way I present myself to the world and you, my gracious and loyal readers, must change, too.
You may have heard me talk about the book I am writing. You will be hearing a little more about that in the coming months. Since my author name and personal brand are now Judy Lee Dunn, I wanted my blog to align with them.
Thus the new name of this blog: JudyLeeDunn.com.
Why the change?
As I moved to becoming a full-time writer, I began to develop more personal relationships with my readers. I found that most of you show up to hear my personal take—on blogging and writing. And a big part of that is connecting as a person, not a business. So the personal brand, with my author name, was just a better fit.
Writers and authors have an additional challenge. Unless we plan on being a one-book wonder (think Harper Lee and To Kill a Mockingbird), we want readers to remember our name, not necessarily the titles of our books. Because how many people go to amazon.com or Barnes and Noble and look for a specific title of a book? Sure, some do. But most look for Stephen King or John Grisham or Danielle Steel.
They want to check out their favorite author’s latest book.
Another benefit of moving to my personal name is that now I can have the same identity across all my social media channels. So, there you go. More consistency and less dilution of my brand.
Will this blog still have the same kind of content?
The short answer is, “Yes.” I will still offer my best blogging, writing and social media tips. I will still tell stories from my personal experiences because ‘just the facts’ is rather boring, don’t you think?
And, from time to time, I’ll throw in observations on storytelling and, specifically, the story I am working on right now.
Watch for the new header and name, starting next week. And, please, tell me what you think.
Does your blog have your business name? Your personal name? Something else?
How did you decide what the title of your blog should be?