March 20, 2012 - Written by
Judy Dunn - 23 Comments
Just one month ago, I would not have written this post. Because I needed a fourth social networking time suck like I needed another stray cat to show up at my door. (We have already adopted two.) But then Guy Kawasaki sent me a copy of his new digital book, What the Plus! Google+ for…
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March 12, 2012 - Written by
Judy Dunn - 24 Comments
When I taught blogging workshops for writers and authors, one thing was predictable. Their eyes would always glaze over when I got to the part about building an author brand. They thought of selling out, of compromising their art, of consumer brainwashing. They had seen too many taglines, too many TV commercials—Coke (“refreshing”) and Apple…
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