Category Archives: Blog as Marketing Tool

The Introvert Blogger’s 5-Step Guide to Acing an Interview

The child - architect

I confess. I’m a bit of a recluse. A hopeless blogger geek who spends most of her day clicking away at the keyboard, oblivious to the world. I don’t mind being alone. So it makes perfect sense that I live on an island. I’m pretty sure I’ll never be a world-class speaker. Speech class in…

How to Get More Blog Traffic from Pinterest: The Power of Photos

GirlWithCamera

As a wordster, my favorite TV game show in the world was The $100,000 Pyramid. It started out as The $10,000 Pyramid, but, you know, with inflation and all, they had to up the ante. The best part was the final round, The Winner’s Circle. One player, with hands strapped to the chair’s arms, so…

21 Things I Did to Get My Blog to Top 10 Status

kid with trophy

Don’t you love it when you have a perfect storm thing going? When the new post you are  starting to write is on the exact same topic you’ve been getting questions about all week? Well, it happened. You asked me what I did to grow my blog. Because I love answering your questions and because…

6 Interior Design Tips to Make Your Blog User-friendly

BlogHouse

This week, a guest post by Bob Dunn, AKA @bobwp. I think he’s been living around a writer for too long because he’s into those metaphor and analogy things. Learn how to spice up your blog so it’s a comfortable and inviting house your readers won’t want to leave. 6 Interior Design Tips to Make…

What Is Your Online Avatar Saying About You?

alien

You have a blog, or comment on blogs, or hang around on Facebook and Twitter for a reason. Usually, it is because you want to get noticed. So you can sell your book, or get customers, or find business leads, or whatever your goal is for being on social media. I have written before about…

How to Write an Irresistible Blog Bio

girl kissing boy

Once, before the world was nichified, before online bios—or online anything—existed, I had eight different résumés. I was a freelance writer and my  skills and experience were all over the place, so I needed to separate them to appeal to each of my audiences. My husband Bob suspected I had multiple personality disorder, but, actually,…

Lessons from a Toymaker: Would You Lose $100,000 if Justin Bieber Got a Haircut?

wild hair

“Who is Justin Bieber, anyway?” (Sorry, couldn’t resist.) Bieber is an overrated, overpaid (disclaimer: editorial opinion) 15-year-old singer adored by millions of pre-pubescent girls. Last February, he (or his handlers) decided to chop off his signature, sideswept hair. Who on the planet cares, you say? Well, at least one person does. His name is Jay…

Contest Season: Could This Be the Year Your Blog Wins an Award?

dog with prize

I have always loved contests. And while the random chance (will my name be picked?) ones are fun, the competitions that involve skill are my favorites. When I owned my marketing business, Cat’s Eye Group, my most meaningful award ever was a special little one I got from a Chamber of Commerce in a mid-sized…

Less Is More: The Cat’s Eye Writer Blog Makeover

girl painting

See how just a few simple design changes can make your aging blog look shiny and new again.

5 Reasons Facebook and Twitter Will Never Replace My Blog

Little girl microphone

Do you really need a blog if you are on Facebook or Twitter? Get the scoop here.

The Broken Limbs Edition: 3 Painlessly Simple ‘Evergreen’ Posts

evergreen blog posts

Three blog posts to help you write catchy headlines, use social media in a way that works best for you, and avoid blogger slump.

About Page Blues: Are You Making Any of These 5 Mistakes on Yours?

boy with guitar

Get your blog’s about page read more by avoiding these 5 common mistakes.