Last summer I broke my wrist in a bizarre gardening accident. I look back on that event now with gratitude and affection. It was June 30, 2011. The day my crazy life stopped long enough so, between the ice packs and painkillers, I had time to ponder why I am on this planet. I mean,…
I hope you are finding time to refresh and rejuvenate this week between Christmas and New Year’s. I’ve been reading a lot, since Bob, Mr. WordPress, gave me the best Christmas present ever. It was better than the warm, fuzzy socks. Better even than the foaming bath oil and scented candle from L’Occitane. It was…
Cat’s Eye Writer reviews Larry Brooks’s new book, Story Engineering. Find out how planning your story’s execution before you start can lead to a better story in fewer drafts.
There is a term going around in the marketing circles. Some people use it to describe social media. Woo-woo. You know: touchy-feely, makes-you-all-warm-inside, like roasting marshmallows and singing around the campfire kind of stuff. In other words, social media—Twitter, Facebook, LinkedIn or whatever—doesn’t bring any real, tangible benefits. I used to think that, too. But,…
I love getting a sneak peek at someone’s book before it hits the stands. Hey, I’m a writer. Last Wednesday, a white package landed on my doorstep. Inside was a preview copy of John Jantsch’s new book, The Referral Engine: Teaching Your Business to Market Itself. Now I’ve been in the marketing business for 17 years, so I’ve…
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