Do people remember your blog posts? Does your content have staying power? If you evoke emotions in your readers, I can guarantee that your ideas will remain firmly planted in their brain. How do you do that as a blogger? With the right photo, of course. I’ll be writing a post soon to help you…
When I taught blogging workshops for writers and authors, one thing was predictable. Their eyes would always glaze over when I got to the part about building an author brand. They thought of selling out, of compromising their art, of consumer brainwashing. They had seen too many taglines, too many TV commercials—Coke (“refreshing”) and Apple…
You have a blog, or comment on blogs, or hang around on Facebook and Twitter for a reason. Usually, it is because you want to get noticed. So you can sell your book, or get customers, or find business leads, or whatever your goal is for being on social media. I have written before about…
Are you chasing your blog’s readers away without even knowing it? Learn how to avoid 10 common blogging mistakes.
It’s said that 80% of people want to write a book, but very few of these actually achieve that goal. As a small business owner, your time is precious but producing a book is definitely worthwhile and there are ways to speed up the process. Here are the five steps you’ll need to write and publish your book.
Is your blog design holding your excellent content hostage? Learn simple ways to make your content and design work together. And enter to win a blog design and set-up package.
An online bio can be a scary hard thing to write. You want to capture the wondrous, multi-dimensional splendor that is you. But how much should you share? If you have Irritable Bowel Syndrome, you’re pretty sure that doesn’t go in. The stuff that has the potential to divide people, like, “In my spare time I like…
I love getting a sneak peek at someone’s book before it hits the stands. Hey, I’m a writer. Last Wednesday, a white package landed on my doorstep. Inside was a preview copy of John Jantsch’s new book, The Referral Engine: Teaching Your Business to Market Itself. Now I’ve been in the marketing business for 17 years, so I’ve…
As you read this, I am sitting in the Seattle airport, waiting to board a plane. On my way to WordCamp San Francisco, where everyone from casual WordPress users to those brilliant developer geeks will be hanging out together, sharing ideas. But you know what I’m really excited about? On Sunday, the day after WordCamp ends, I’m going…
Cat’s Eye Marketing will be 17 years old on Monday. Past the crying-burping-spitting-up-all-over-us days. Past making us carry her every freaking place we go. Past learning to walk. And insisting that we attend to her every need. Now she (yes, I’ve decided she’s a she) is a somewhat independent but very cool teenager. Every April 19, Bob and…
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