Missing Pieces: The Social Media ‘A-ha Moment’

Missing Pieces: the Social Media ‘A-ha Moment’

There is something supremely satisfying about finding the missing piece to a puzzle. The picture just isn’t complete without it. There is a vague feeling that something is not quite right.

And when two pieces that seem so different actually fit together, it can be a surprising find.

Often the people who talk in our Twitter streams seem like imaginary friends who live in our typewriter. They have gotten to know us, though they have never met us in real time. And sometimes they don’t see the connections between us and other people they may know.

This morning a tweet passed through that made me smile. Andrea Whitmer, a web designer, said:

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Why Am I Here?: Navel Gazing for Writers

Why Am I Here?: Navel Gazing for Writers

We writers have grand plans. Getting an A-list agent. Selling 250,000 copies of our first book. Scheduling our appearances on The Today Show and Good Morning America.

We know we have to do a lot of work—writing the book and promoting the heck out of it—but sometimes it can feel that our end goal was merely publishing a successful book.

The book is not the end goal

Now, if you know me, you know I am not into the woo-woo stuff. I’m kind of a practical girl.

But I just started an eye opener of a class. It’s a six-week online intensive course called  Build Your Author Platform from Dan Blank of wegrowmedia.com.

I’m not here to sell you on the program (so far, it’s been wonderful), and I’m not an affiliate or anything. But, rather, I wanted to share with you an epiphany I had during the first week.

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What I Learned On My 5-Day Social Media Diet

What I Learned On My 5-Day Social Media DietIn the last five days, I have been on a social media diet, trying to figure out what is most important to me. What feeds my soul. What makes me jump out of bed itching to start my day, ‘with bells on,’ as Mama used to say.

An unexpected change in my plans to attend the New Media Expo Conference, coupled with Mr. bobWP being out of town, gave me the thinking time I needed. That is when it all fell together.

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My 10 Most Popular Posts in 2012: Want to Find Yours?

My 10 Most Popular Posts in 2012: Want to Find Yours? My friend Gini Dietrich over at Spin Sucks recently shared her most popular blog posts of 2012.

The cool part, aside the links to all the intelligent (and entertaining) posts,  is that her friend Adam Singer, who now works at Google, has created an analytics dashboard that makes the process simple. (Follow the link at the bottom of this post to get stats for your own blog.)

First, let me say that this was a refreshing exercise because it did not use number of comments as one of the measures. Instead it plotted the more important reader behaviors, things like pageviews, unique page views, unique visitors, social shares and average time on page.

And guess what? The posts I thought were my most popular ones, in some cases, didn’t even make the list. Read on for the ones that did.

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A Holiday Wish from the Dunns

Bob Dunn Judy Dunn Kellye Rowland

Mama was Swedish through and through, so Christmas Eve was big at our house. Dinner was always lutfisk, the most disgusting of the Swedish Christmas Eve traditions. It had a smell all its own: a cross between rotten fish and the Borax soap Daddy washed his hands in after a day’s work at the cement plant. I learned that breathing through my mouth would ward off some of the stench.

Mama said good Swedes pronounced it “loot-uh-fisk,” which I figured must be Swedish for poison. When it was done cooking, it resembled a big hunk of slimy jello. Mama sprinkled some allspice on top, which she said brought out all the good flavors.

Lutfisk is aged in lye, which the Encyclopedia Britannica said was a chemical used to make cleaning products. It said it burns the skin unless people use goggles and gloves. And that, it should be stored in air-tight containers, with a skull-and-crossbones picture on it. (Except, I supposed, when you were soaking lutfisk in it.)

I guessed that Christmas traditions were okay, but why couldn’t ours match the rest of the planet’s or the kids in my second grade class—or at least the Jones family across the road?

I first began to notice the differences at about age four, when Mama read ‘Twas the Night Before Christmas to me.  It was clear from this poem that Santa was supposed to arrive on the night before Christmas, not a week early, like he did at our house. This seemed a little suspicious to me.

When I asked Mama, she brushed my question aside, as if our slightly off-kelter traditions were not open to debate. And besides, she said, it’s clearly impossible for Santa to deliver those presents to all those houses in just one night. This way, he can spread them out.

When I was small, this made perfect sense to me, though, still, I wondered how he kept all the houses and times straight—and how he knew ours was the Swedish house.

Early one Christmas season, when I was eight, I confronted Mama. “You know, ” I said, twirling a lock of hair until it bounced back, like it was spring-loaded, “some kids open their presents on Christmas morning. We could try it for a change. Just this year?” I studied Mama’s face.

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Guy Kawasaki Hits a Home Run with His New Book, ‘APE’

APEBefore you say, “But I’m not especially fond of primates,” hang on. APE stands for Author-Publisher-Entrepreneur. And I am going out on a limb here when I say that this is one of the most honest, least hypey, overall best books I have read on self-publishing in a long time.

Kawasaki and his co-author Shawn Welch walk you through the steps of writing and publishing your own book with an even-handed, comprehensive and sequential approach. Instead of falling into the trap of “Write and Publish Your Book in 5 Days!,” they admit that it’s more work self-publishing because many more things can go wrong and it’s up to you to fix them.

This book focuses on e-publishing and, while ebooks are currently no more than 10 percent of the market, it is a quickly growing trend.

At the same time, the authors offer all the resources you will need to succeed. Throughout the book, you get cool tools, including easy-to-read charts that help you digest and apply the information quickly. And, because first-time authors are at the greatest risk of being taken advantage of by unscrupulous companies that promise them the world, the section on avoiding the scams is especially valuable.

A review of APE: Author-Publisher-Entrepreneur

I’m starting you off with this hilarious 4+-minute video, called So You Want to Write a Novel. But you can substitute the word “book” for every time “novel” is used because it applies to authors of all kinds. I guarantee this is worth 4 minutes of your time:

The three parts of APE:

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Stuff that Matters: A Blogger’s Creed

Stuff That Matters - A Bloggers CreedI threw out a question on Facebook this week that brought some very interesting responses. I asked, “ Do your values come into play as a blogger? As an entrepreneur, biz owner or author?”

What I really wanted to know was whether their values have ever played into a decision, either on what to post about on their blog, what partnerships to form or which clients to take on.

My friend, social media star and transplanted Scot Danny Brown said:

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Thanksgivings Remembered

Thanksgivings RememberedFacebook is a beautiful thing. Well, sometimes it is, like when friends share their holidays with me. Even though I’m a vegetarian, I delight in reading about all the ways people prepare their turkeys. (Vegetarians don’t hate people who eat meat. We just choose not to do it ourselves.)

Our cyber pals share endless recipes for stuffing and pumpkin pie.  Make their biases about football teams known. Publish photos of the helium character balloons at the Macy’s Thanksgiving Day Parade: Charlie Brown, Spiderman, SpongeBob SquarePants.

The tradition-heavy Thanksgivings of my childhood are gone. The big Turkey Day game, where high school cross-town rivals would fight it out on a  squishy, rain-soaked football field. And after: roasted turkey, sweet potatoes, homemade stuffing—the works, finished with the disgusting Swedish mincemeat pie and the better-by-far pumpkin pie.

My adult turkey days, though each were memorable in their own way, were less predictable. Like one year, when I was a new single parent, stranded,  500 miles away from my own family, deep snow and dangerous mountain passes between us.

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A Blogging Conference Worth Every Penny: Want to Win a Free Pass?

New Media Expo 2012 Las Vegas

In my 25+ years of self-improvement ventures, I can count on one hand the memorable conferences I have attended. They were the ones that actually made me better at what I do and challenged me to try some new things.

And the older I get, the ones that impress me are becoming even rarer.

I have heard speakers who have very little of a concrete nature to share. They are usually the ones with a lengthy bio, but whose main (and rather obvious) purpose is to sell their latest book.

At one writing conference, the organizers closed (and locked) the auditorium exits and proceeded to hard sell an add-on program: an inner circle “club” with a hefty price tag. Being a little claustrophobic anyway, I experienced the sheer panic of knowing I couldn’t escape if I wanted to.

At another, we were presented with Native American Dreamcatchers, wands we were encouraged to wave around with our eyes closed, as we whispered our deepest and biggest wishes. (Okay teachers’ conferences can be a little woo-woo.)

But somewhere around cruising altitude on the way home, passing over the Rocky Mountains, the magical fairy dust would begin to melt and I wondered what I really got for all that money.

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Cowboy Macaroni and Divorcing Witches: The Changing Face of Blogging

Cowboy Macaroni and Divorcing Witches: The Changing Face of BloggingThe Judy Lee Dunn blog is almost five years old. I’ve evolved from a marketing focus to a social media slant and, finally, to my ultimate love and my life’s purpose, telling stories.

I cut my teeth on learning how to write a really good how-to post: 5 Ways to Do This, 8 Tricks for Doing That. It was all about being useful, about having the answers to problems readers were wondering about (or googling).

As my friend, the amazing editor and award-winning blogger Victoria Mixon says:

“I started posting numbered lists and wow. My stats doubled the first day. And they kept rising after that. Who would have guessed. People love lists.”

And it was true.

But the winds of blogging are changing.

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Social Media Bio Meets Mind Map: It’s Vizify

Vizify.com

If you have read my blog for a while, you know that I’m a big fan of the visual mode: using things like doodling, drawing, mind mapping to get ideas across quickly and release the creative side of me. My friend Ralph Dopping from The View from Here blog also wrote an outstanding post on the topic.

Through my better half, Bob Dunn (AKA @bobwp), I ran across a fun, visually popping tool not just for writing your bio, but for managing your entire online profile.

It’s called Vizify.

Their message is, “”…looking good online matters.” Vizify is a unified bio that pulls all your stuff together from across the web, summarizes it and puts it into a cool, at-a-glance form that is easy to digest. We writers are fond of the mantra, “Show, don’t tell.” This tool does just that.

To show you what I mean, I’m including some screen shots below from Bob’s Vizify profile. The first one shows an at-a-glance picture of the important stuff: where he works, how many years he’s been in business, an icon for his WordPress services, how much he has talked about WordPress-related topics on the web, number of workshops and conference speaking gigs he has under his belt—things like that:

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A Blogger’s Dictionary: First Edition

A Blogger’s Dictionary First EditionA blog is a unique animal and bloggers—and readers of blogs— sometimes have things happen for which there are no words in the dictionary. They are all those little (or big) things that just come with the blogging life.

In the spirit of blogging comradeship, I have coined ten new terms for your lexicon. Some of them you might have experienced and others could be waiting for you down the road.

So here they are:

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