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At first I thought I was just weird. I don’t fit the norm. Okay, I guess I’ve always known that. I have a highly tuned BS-o-meter. I can smell phoniness a mile away. So last week, when I got 12 personally addressed e-mails from perfect strangers with my name neatly inserted with some program’s merge function, I was…
Two of my smart, talented friends have asked me important marketing questions this past week. “Aren’t you crazy overwhelmed by social media?”one said. “How do I find time for marketing when I’m busting my *ss looking for clients?” the other wanted to know. I get those questions. I struggle with them every day. Social media,…
Like most people, I like money. Really, I do. As Adam Sandler said to Kevin Nealon’s banker character in the retro-80s comedy The Wedding Singer, “I’m a big fan of money. I like it, I use it, I have a little. I keep it in a jar on top of my refrigerator. I’d like to put…
When I first started writing—I mean seriously writing— I was a mess. I noodled with every freaking word. Okay. I’ll put this word down. Ackkkk! That one’s not right. (Chews the skin off the edge of her thumb.) Wait. Maybe this one. (Frowns, grabs the Roget’s Thesaurus for 20 more synonyms for the word “grow.”) It was like…
Social media has brought about a whole new way of doing business, of communicating, building community and just plain changing the way we relate. Bloggers blog. Twitterers tweet. For some of us, it comes naturally. Some, not all. Ever sit in a group of people and start talking about blogs and all of a sudden…
Remember the first time you saw your name in print? For me, it didn’t happen until 10th grade. (I always related to the main character in that children’s book, Leo the Late Bloomer). That year, when I was 15, one of my poems was published in a national anthology. There’s just something about seeing it on the page,…
Is blogging just too darned much work? (Sorry. The “darned” just slipped out. Been listening to Sarah Palin too much lately.) And what if, after all that sweat, you invite people to come, but when you open the door, no one is there? Bob and I are teaching our second Biznik Savvy Blogging workshop next…
Plans are good. I like plans. I couldn’t run my business without a plan. I even consult my marketing and business plans at least once a month. With my calendar, I normally schedule like crazy, always with an eye to how to make the best use of my time. Now granted, I usually work from…