Show And Tell: What I Learned About Blogging from First Graders

 Show And Tell: What I Learned About Blogging from First Graders

When I was a first grade teacher, the end of summer always made me reflective (actually, it still does).  If there was going to be change, it was going to happen in the sun-drenched days of September.

Like the first day of school.

The intoxicating smell of new.

 Scents of wool sweaters with price tags barely clipped off and the fine shavings from freshly sharpened pencils. You know, the big old black ones that 6-year-olds could grasp in their pudgy fingers?

On the first day, I walked along the rows of tidy desks, placing a flat box of Crayola crayons on each one. Even today, all I need is a whiff of that heady wax scent and it takes me right back to the classroom.

Those, and the rectangular pieces of modeling clay that reeked of oil and stained your hands in one of three butt-ugly colors: Army green, chocolate brown or steel gray.

Most kids had the first day jitters. Giving them some clay kept them busy working to soften it—so busy that they forgot about their fear.

They were full of fears, yes. But I learned so many things from them. One of them was how to blog.

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About Page Meets Reader Mailbag: 7 Questions You Asked Me

About Page Meets Reader Mailbag

Like many bloggers, I have an about page. Unlike most bloggers, I sprinkle the basics with a few strange and bizarre facts. Things I feel you should know. Like that I was once attacked by an angry mob of mosquitoes in Senegal and that I can sing all the verses to that famous kids’ song, I’m a Little Pile of Tin, No One Knows What Shape I’m In.

Because these are the things that shape a person’s character.

And yet, from some of your recent questions, I feel I haven’t covered all the bases. So here they are, my brutally  honest responses to stuff you’ve been asking me about.

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Why I’m Dumping the Cat’s Eye Writer Blog

Cat's Eye Writer blogWe go way back, me and Cat’s Eye. And while this blog has morphed, from marketing advice for small businesses, to social media strategies for solopreneurs, to blogging tips for writers and small biz folks, I never messed with its name.

I had a solid brand, I had name recognition. Why would I want to risk losing that?

The Cat’s Eye blog started out as a spot to talk with readers about their toughest marketing challenges—as a small biz or solopreneur. It was an official outreach tool for our 20-year-old  business, Cat’s Eye Marketing.

But stuff happens and things change.

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Here’s to the ‘Crazies’: 5 Insanely Easy Ways to Get Your Blog Post Noticed

The passing of Apple Co-founder Steve Jobs on October 5, 2011 was a watershed moment for me. No matter which side we are on—the PC lovers or the Mac addicts—I think we all recognized the genius of this man.

Do you remember Apple Computers’ 1997 Think Different ad campaign? Narrated by Richard Dreyfus, it had actual footage of people in history who chose to break the rules every now and then.

The copywriters who produced this commercial were brilliant marketers. By using video of other people who ‘thought differently,’ like John Lennon, Albert Einstein and Jim Henson, they made us somehow feel that as Apple users, we were a member of  that exclusive club.

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Blogger’s Rehab: A Remote, Old Movies and Too Much Time

I’ve been watching a lot of old movies this week. It’s one of the easier things to do with a broken wrist.

And it keeps me out of Bob’s way. Because he actually does have some projects and deadlines.

Me? My job for now is lying on the living room couch with my pain pills, my splinted arm, my remote and an endless supply of comedies from the 80s and 90s. Waiting for recovery.

I’ve always had a love affair with movies. In fact, in my younger days, after I left teaching but before I found my true life’s passion, I launched a short-lived, entertainment-themed business.

On one of those giddy, anything-is-possible days, I struck on an idea that was born from my love of movies, my insanely intense need to make people laugh and my passion for helping people realize—and be recognized for— their talents.

On that crazy evening, scrawling on the back of cocktail napkins, my biz and life partner Bob and I hatched our plan.

We would create and act out original, fun and funny employee recognition programs based on current popular movies. We took the plots and crafted them to fit the specific industry, job positions and personalities of staff our clients wanted to honor, wrapping it all up in a multi-media ‘Oscars’ ceremony, complete with the gold statues.

And so Korporate Comedy Concepts was born.

Even though we launched the business in southern California, coming up with the idea was decidedly easier than getting clients to pay for it.  We had a few gigs, but decided to pull the plug when our seed money ran out.

Revisiting these films this week, in the midst of my restlessness and boredom, got me to thinking. Some of them would make prime plots to drop bloggers into.

Here they are three:

Home Alone

In this remake of the 1990 John Hughes holiday classic, Kevin McCallister, all grown up, is a blogger, WordPress expert and social media celebrity. When he oversleeps and misses the van to the airport for the last remaining flight to BlogWorld 2010, his first-time conference speaker plans are spoiled and he finds himself stuck at home.

As BlogWorld execs 3,000 miles away are cutting his photo out of 5,500 conference programs, Kevin has his own challenges. Hackers threaten to duplicate his blog content on a tacky WordPress for Short People site. And when evil spammers start lurking outside his blog, plotting to take it over with disgusting Viagra ads, he sets a series of ingeneous traps that go way beyond CAPTCHA.

In perhaps the film’s most touching scene, Kevin learns the true meaning of Christmas when he helps his cranky old neighbor open a Facebook account on Christmas Eve so she can find out if her high school love is still alive, mend her relationship with her long lost grandson and creep out her great niece by ‘friending’ her.

This Is Spinal Tap

In 1982, movie lovers were reintroduced to the sights, sounds (and smells) of one of music history’s greatest fictional rock groups. In this rockumentary, This Is Spinal Tap, the British heavy metal group, billed as the ‘world’s loudest band,’  stages their much anticipated comeback tour.

In this 2011 remake, the team at For Bloggers By Bloggers, has lost its way. In a blogging world where content is still king, they haven’t published a single blog post in 8 months. In a comeback bid of momentous proportions, Judy Dunn has a scheme for bringing the blog traffic back with a series of well-calculated appearances on top blogs.

When her plans for becoming a weekly contributor for ProBlogger fall through, she tries unsuccessfully to get guest spots for the group on the Where Is This Blogger Now? blog, only to be rejected and humiliated publicly. She perseveres through the pain and in the end finds guest gigs on a bunch of up and coming niche blogs like snorkelingnuns.com, Horny Toads Rock and the popular Swedish blog Lutefisk Today.

When that pond is all fished out, the bloggers, once in demand, have no choice but to go their separate ways. In one of the final scenes, that brilliantly captures the group’s downward spiral to obscurity, Judy is helping a group of senior citizens at Rolling Hills Assisted Living Center brainstorm topics and create an editorial calendar for their new blog Rockers and Rollers.

Rain Man 

This 1988 Best Picture movie has been beautifully remade, updated with a decidedly post-Millennium, social media flavor.

On the death of their father, a frustrated, angry and almost broke blogger Charlie Babbitt meets his autistic brother Raymond who doesn’t remember. As they drive across the country, it becomes clear that Raymond has an uncanny ability to select blog topics that Charlie’s readers are wildly interested in. He can also predict the times of day when posts will get the most page views and social media shares.

It’s just the kind of information Charlie needs to attract more subscribers and advertisers.  He becomes convinced that Raymond is key to turning his failing blog around. Reader to subscriber conversion rates go through the ceiling as Raymond seems to instinctively know where to place the calls-to-action for the best results.

In an interesting twist on the hilarious boxers vs briefs scene in the original movie, Charlie gets a glimpse of Raymond’s resistance to change when his brother insists that blog post headlines must always be five words—no fewer, no more.

Finally, in an act of desperation, Charlie pulls the car over and jumps out, gesturing wildly:

“What difference does it make how many words it has? A headline is a headline! It is a headline whether it has 3 words or 9 words or whatever!”

In this pivotal scene, Charlie begins to understand that his brother’s needs are different. At first intent on using Raymond to grow his subscriber list to 10,000, he now wants what’s best for his brother. Which makes that final train station scene even more powerful.

What about you?

Any other movies you see as ripe for a remake with a blogging theme?

What movie would you like to have the lead blogger role in?

 

This post was published in its original form on bestbloggingtipsonline.com.

 

Daily Rituals with Our Animals: Saving the World One Family at a Time

I am pleased and honored to welcome Robyn M Fritz as my very first guest poster on CatsEyeWriter blog. I knew the decision would be tough—and it was. Just a note up front. I didn’t judge any of your entries by how many comments your post got. I used my trusty 3-E’s criteria: Does it educate? Does it engage? Does it entertain? Robyn’s post did all three beautifully. I was struck by what a simple—yet powerful—concept  she blogged about, by how she touched both the head and the heart. Oh, and by the way, I also chose three runners-up. I’ll feature those bloggers in my post next Friday, June 24. Okay, enough of me. Here’s Robyn:

We start and end the day at our house the same way: in a big pile on the bed while I tell my kids, one by one, with many hugs, how much I love them. And why. Every day. Every night. And I get lots of hugs and kisses in return.

What astounds me is that this astounds other people, who say they don’t even do this with their human families, let alone their animals.

Let alone their animals?

No daily rituals?

I have the world’s best family. They are two Cavalier King Charles Spaniels, Murphy and Alki, and Grace the Cat. I am the only human here (honestly, I can’t imagine a man I could put up with for 20 minutes who could put up with me for 10). I have extended family and friends I cherish, but the day-to-day life at our house comes down to us (and my crystal partner, Fallon, and the rest of the Alchemy West Committee, but I digress).

In the morning, when we’re finally awake, I roll over on my back and call my kids. We start with the eldest and work down. Murphy flops down beside me, her face snuggled into my neck, while I gently massage her back, and rub her ears, which makes her grunt appreciatively. When she’s ready, she gets up and Alki takes her place.

Alki, my tricolor Cavalier, snuggles up, but what he really likes is a neck and chest rub. As quickly as he deems appropriate he will sit up, turn sideways so his butt is planted at my hip, tuck his front paws to his chest, and flop over backwards across my abdomen (where my bladder also resides). Somehow he’s always perfectly aligned, so I don’t even have to move my arm, just scratch.

Grace the Cat comes when she feels like it, but not until she’s sure I’m awake. She likes to peer close and lick my nose, or squeeze between the blanket and comforter, which pads her in case I fall asleep and accidentally roll on her (not pleasant for either of us). She loves to be petted and praised.

I make sure I tell each of them how much I love them, how great the morning is, and what we have planned for the day. Then it’s up and at ‘em.

At night everyone gets a treat before our evening gathering. Then Murphy cuddles in my lap while I pet her and tell her how much I adore her, how happy I am that we’re together, how she’s the best girl dog in the universe, and we review the day and tomorrow’s plans.

Alki’s turn is usually a deep massage, which he loves. Everything else is the same, except he’s the best boy dog in the universe.

It’s then Grace the Cat’s turn. She purrs while getting petted, then paws me and climbs on my shoulder to lick my head (I assume this is a cat thing). She hears the same things, except she’s the best cat in the universe (because she’s the only cat we don’t have to divide it by sex).

I have very little time to read in bed.

Every morning I greet the day and my kids with a smile and words of praise. Every night we end the day with praise and thanks for the day just ended. They greet me back.

The truth? Some days I adore my kids more than other days, which is exactly how they feel about me. Some days I adore more than other days. But I have my kids, and they have me. And we have our days, and nights.

We are a family. In its simplicity and routine we have found our way to love, and we use these rituals to deepen it. If we somehow skip them I feel incomplete, and by the looks of them, so do my kids.

When I hear that other families don’t do this, I wonder how their days, and family lives, really work. Do they just zip by, without remark, or appreciation? Does it matter?

I think it does. Could we change the world by doing this one simple thing—by beginning and ending our days with love and peace and respect for our families, regardless of the bodies they live in?

I say yes. I say we save the world, one family at a time, by honoring our families, day and night.

Simple daily rituals. It’s a start.

What are your rituals? What do they mean to you?

Robyn M Fritz MA MBA is a writing coach and author of Bridging Species, winner of the 2010 Merial Human-Animal Bond award. Check out her writers’ services and purchase her book at Alchemy West Inc. You can find her blog at  Bridging the Paradigms. You can also follow Robyn on Facebook.

‘F Bomb’ Blogging: A New Brand Strategy or Just Plain Lazy?

bad childI subscribed to a new blog a few weeks ago. I won’t say which one because it doesn’t matter.

He’s a pretty important guy in the social media world. He has written a bestseller book.

He also peppers his posts with obscenities.

I can sort of see why some bloggers feel they have to slap us in the face to get our attention.

Because we are jaded. We’ve seen it all.

But, you see, it is easy to drop the “F bomb” into a post, even into a headline. Any one of us can do that.

And aside from desensitizing us (because we hear that word so much and, really what does it mean anymore?), I think it says something else about the blogger.

It gives me the impression that she doesn’t know how to communicate. That she doesn’t have a very large vocabulary.

That she doesn’t have the time or skill to express her emotions in ways that will connect with me, her reader.

Now, I know what you are thinking.

You are a writer. Most bloggers are not.

Okay, that’s fair.

I have always been in love with words. When I was a teacher, if my students disappointed me in some way, I used to use a strategy that not only modeled honest communication and sharing of feelings, but reinforced the learning of new vocabulary.

Because why not use it as a ‘teachable moment,’ right?

So, if I left the classroom and returned to find them out of their seats or otherwise not on task, I might say:

“I’m disappointed in you. I’m saddened and discouraged by this. I am disillusioned.”

Because they were first graders, they didn’t understand some of the words. But they could tell something about what they meant by the way I used them.

By watching and listening, they saw an adult modeling communication skills. They saw the power of words.

And they learned how to attach feeling, emotions and meaning to them.

Do ‘F Bomb’ Bloggers Have a Strategy?

What about my blogger? Did he consciously decide when and where to use a ‘swear,’ as we used to call them growing up?

In a recent 500-word post of his, I counted 23 of them.

Might be that he’s decided that his blog’s brand is edgy, angry, confrontational.

Hey, if it’s working…

He may be purposely going after the I’m-mad-as-hell-and-I’m-not-going-to-take-it-anymore crowd.

And because I’m not impressed, or I can’t hear the message sandwiched in between all the “F” words, I’m probably not his audience.

On the other hand, as a writer, I’ve learned that every word is used for a purpose, for a particular effect. If there isn’t a good reason for that word, I don’t use it, no matter how much I’d like to.

An example: The movie Get Shorty, with John Travolta and Gene Hackman, is about a loan shark (Travolta) who travels to Hollywood to collect a debt and discovers that the movie business is much the same as his current job.

In the movie, the “F bomb” is dropped 96 times. Get Shorty is also one of just 12 films that broke the one-fuck-per-minute barrier, a good percentage of them spoken by the mobster Momo.

Hey. What can I say? He’s a mobster.

Making Momo talk like that is defining his character for us.

Which begs the question, are we playing a character when we blog or are we showing our readers who we really are?

And if “F” bomb bloggers are showing us their authentic selves, shouldn’t they do that across the board, in all of their messaging?  Even in their bestselling books?

What’s your take on this?

Have “F Bomb” bloggers figured out a brilliant branding strategy?

Or are they just plain lazy—unwilling to do the hard work it takes to communicate their exact thoughts, opinions and feelings?

If you are a business blogger who reads marketing and business blogs, are you distracted from the message when the blogger uses words just for shock value?

Do you think it’s a good branding strategy?

If you are a fiction writer, I want you to weigh in here, too. When do you give a character a potty mouth and why do you do it?

Tell me what you think.