“Who is Justin Bieber, anyway?” (Sorry, couldn’t resist.) Bieber is an overrated, overpaid (disclaimer: editorial opinion) 15-year-old singer adored by millions of pre-pubescent girls. Last February, he (or his handlers) decided to chop off his signature, sideswept hair. Who on the planet cares, you say? Well, at least one person does. His name is Jay…
I have always loved contests. And while the random chance (will my name be picked?) ones are fun, the competitions that involve skill are my favorites. When I owned my marketing business, Cat’s Eye Group, my most meaningful award ever was a special little one I got from a Chamber of Commerce in a mid-sized…
Think that monetizing your blog means selling spammy ads? Smart professionals have learned how to use their blogs to bring in new business, while keeping their integrity and ethics.
Wonder what the most talked about posts on the CatsEyeWriter blog were in 2010? Here they are, with a few of blogger Judy Dunn’s personal favorites thrown in.
I have a marketing friend, a smart guy named Bill Doerr, who describes his target market as biz owners whose greatest assets are ”between their ears and above their shoulder blades.” How’s that for a definition of your pool of prospects? Immediately I get a picture of his clients. Business coaches. Sales consultants. Mortgage brokers. Accountants. He works…
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