A Blogging Conference Worth Every Penny: Want to Win a Free Pass?

New Media Expo 2012 Las Vegas

In my 25+ years of self-improvement ventures, I can count on one hand the memorable conferences I have attended. They were the ones that actually made me better at what I do and challenged me to try some new things.

And the older I get, the ones that impress me are becoming even rarer.

I have heard speakers who have very little of a concrete nature to share. They are usually the ones with a lengthy bio, but whose main (and rather obvious) purpose is to sell their latest book.

At one writing conference, the organizers closed (and locked) the auditorium exits and proceeded to hard sell an add-on program: an inner circle “club” with a hefty price tag. Being a little claustrophobic anyway, I experienced the sheer panic of knowing I couldn’t escape if I wanted to.

At another, we were presented with Native American Dreamcatchers, wands we were encouraged to wave around with our eyes closed, as we whispered our deepest and biggest wishes. (Okay teachers’ conferences can be a little woo-woo.)

But somewhere around cruising altitude on the way home, passing over the Rocky Mountains, the magical fairy dust would begin to melt and I wondered what I really got for all that money.

[Read more...]

About Page Meets Reader Mailbag: 7 Questions You Asked Me

About Page Meets Reader Mailbag

Like many bloggers, I have an about page. Unlike most bloggers, I sprinkle the basics with a few strange and bizarre facts. Things I feel you should know. Like that I was once attacked by an angry mob of mosquitoes in Senegal and that I can sing all the verses to that famous kids’ song, I’m a Little Pile of Tin, No One Knows What Shape I’m In.

Because these are the things that shape a person’s character.

And yet, from some of your recent questions, I feel I haven’t covered all the bases. So here they are, my brutally  honest responses to stuff you’ve been asking me about.

[Read more...]

Why I’m Dumping the Cat’s Eye Writer Blog

Cat's Eye Writer blogWe go way back, me and Cat’s Eye. And while this blog has morphed, from marketing advice for small businesses, to social media strategies for solopreneurs, to blogging tips for writers and small biz folks, I never messed with its name.

I had a solid brand, I had name recognition. Why would I want to risk losing that?

The Cat’s Eye blog started out as a spot to talk with readers about their toughest marketing challenges—as a small biz or solopreneur. It was an official outreach tool for our 20-year-old  business, Cat’s Eye Marketing.

But stuff happens and things change.

[Read more...]

21 Things I Did to Get My Blog to Top 10 Status

kid with trophyDon’t you love it when you have a perfect storm thing going? When the new post you are  starting to write is on the exact same topic you’ve been getting questions about all week? Well, it happened. You asked me what I did to grow my blog.

Because I love answering your questions and because I have a heart for helping bloggers improve their game (once a teacher, always a teacher?), I pulled together some ideas for you.

Some bloggers like to focus on things like floating sign-up boxes and keywords and such. My strategy has always been to build your stage, with content front and center, and then use every strategy you can think of to let people know that you have helpful stuff.

Some of you asked: Did it help winning a Top 10 Blogs for Writers award?

[Read more...]

Your Blog as Stage: Building a Believable Author Brand

When I taught blogging workshops for writers and authors, one thing was predictable. Their eyes would always glaze over when I got to the part about building an author brand.

They thought of selling out, of compromising their art, of consumer brainwashing. They had seen too many taglines, too many TV commercials—Coke (“refreshing”) and Apple (“think different”).

“I don’t need a brand,” they would say. “I’m not a product.”

They were confusing a brand with an advertising slogan.

[Read more...]

A Blogger Turns Three: 10 Things I’ve Learned

Vacations, broken wrists and gorgeous island days make for iced tea, my famous frozen margarita pie and a little reflection. I’m leaving you today with a post I originally wrote on For Bloggers by Bloggers—along with my hope that you are finding some time to get out in the sun and enjoy these beautiful days before they go ‘whoosh:’ 

Here comes summer,
Here comes summer,
Chirping robin, budding rose.
Here comes summer,
Here comes summer,
Gentle showers, summer clothes,
Here comes summer,
Here comes summer—
Whoosh—shiver—there it goes.

Shel Silverstein, “A Light in the Attic”

Now get out there and enjoy it! (But read this first.)

A Blogger Turns Three: 10 Things I’ve Learned

My blogging self turned three years old last month.

I’m past the ‘terrible 2′s,’ with those annoying, nonstop questions (although, come to think of it, I’m still asking ‘why?’ questions a lot.).

Blogging is so much a part of me that I forget that other people might not be even remotely connected to the concept.

That they might not even know what a blog is.

I found this out last Christmas Eve. The CatsEyeWriter blog had just been named one of the best writing blogs on the Web.

I knew I had been busted because now I would have to explain to my family what I do for a living. (They understood it much better when I was a teacher.)

So on Christmas Eve, I called my site up and showed my dad my cool award badge. It said: “Winner – Top 10 Blogs for Writers.”

I knew this conversation was going to be difficult, like the time I tried to show my mom how a fax machine worked.

“But how do the words go through the phone like that?” she said.

(In a way, I couldn’t blame her. How many of us really understood that one?)

That night, after a couple of false starts, I told my dad, “Well, see, a blog comes through the computer. People subscribe to it—you know, kind of like your newspaper? Except it gets delivered in a different kind of mailbox, on your computer.”

“You write stuff to help people solve their problems. They see how much you know and how much you give. And they start feeling like they can trust you. Some of them will even become your clients.”

He squinted at the computer screen.

“O-o-oh.”

I could tell he didn’t have a clue.

10 things I’ve learned about blogging

We all started blogging with our stinky first post, which at the time, we thought was fine enough to hit “publish.”

I’ve learned some things about blogging since then:

1. I can’t explain blogging to a mother who doesn’t even understand voice mail.

“I tried to call you yesterday, but I just got your answering service,” she said.

2. I left teaching, but I am still in education.

My readers want to learn something new from my posts—something about the world, about themselves, about how to be a better blogger. And I must revisit the concepts again and again, in different ways, because I am constantly getting new readers.

The trick is writing in fresh ways, with different angles, so readers who have been hanging around for a while will also find something new and useful.

3. Ideas for blog posts are everywhere, but executing them is the challenge.

There are thousands of ideas—millions, maybe—for topics. They can come from personal experience, from reading, from watching movies, even from comments left on your own blog.

Figuring  out what to do with them, how to craft a post that educates, engages and entertains, is harder, but it’s also the fun part.

4. When I know who I am and what I do best, it makes everything so much easier.

I was worried that ‘nichifying’ my blog would lose me readers.But then I thought that the right niche just might work.

It did. It’s easy for me (I have a focus now!) and easier for my readers because they know what to expect when they open one of my posts.

5. It’s better to have 100 involved, excited readers than 5,000 subscribers who don’t hang around much because they don’t really care about your content.

Okay, I have more than 100 readers now, but I wish I had realized this in the beginning. That the building of community is where the gold is, not in a bazillion page views.

6. I don’t need to hide my true self, even the quirky parts.

My readers know that I was once attacked by a mob of angry mosquitoes in a hotel bed in Senegal, West Africa. That, because I used to teach first graders, I can sing “I’m a Little Pile of Tin, Nobody Knows What Shape I’m In,” complete with the hand motions and honking sound effects.

That I wanted to be an interpreter at the United Nations when I was in third grade and for that I got laughed at a lot.

All of these things and more are on my blog’s about page. And still my readers choose to hang around. (Well, some of them might have left after the “Little Pile of Tin” disclsoure.)

7. It’s okay to break the writing ‘rules’ when I blog.

I’m not talking misspellings and typos here. But if it works better to start a sentence with “and” or write a one-word paragraph to drive home a point, I’ll do it. The old writerism still applies: “Know the rules, but don’t be afraid to break one if it makes sense.”

8. Turning a blog into a business is hard work.

But not quite as challenging as starting my first business in a little town where old men sat on sidewalks in chairs and placed bets on when the latest store that opened was going to fold. (Yes, this really happened in Ocean Shores, Washington.)

9. There are things I can do to get more reader comments on my blog.

Writing with passion and a focus are only part of it. If I make my readers copy letters and numbers they can’t read—even in a sober state—or recite the alphabet backwards to leave a comment, I’ll lose them.

If I don’t ask for comments at the end of my posts (because they aren’t mind readers), they won’t leave one.

If I trick them with a headline promising something the post doesn’t deliver, they won’t stick around long enough to engage with me.

10. If I live (and blog) on an island, I’d better be good at social media.

The magic of social media means that I can live anywhere, even on a no-bridge, ferry-only island. With Twitter and Facebook, I can connect with fascinating beings, even dogs, and when we meet face-to-face, it’s like we are old friends.

What about you?

How long have you been blogging?

What one thing have you learned that you wish you had known on day one?

Oh, just one more thing. I seldom pitch products and services on this blog, but if you’ve been thinking about a new website or blog, bobwp has an unbelievable start-up special going on only until Monday, August 8. You won’t believe everything you get with it for one low price.

10 Reasons Your Blog Readers Don’t Hang Around

runaway childYou want more readers. More comment love.

You want to know that your content is helpful and interesting.

But maybe you are making mistakes that send your readers packing their bags and heading out of town.

If you just knew what they were.

Here they are. Ten blogging mistakes you might be making:

1. You aren’t focused enough.

Now your blog needn’t be as laser focused as a blog about the aye-aye (although it might), but it does have to be specific enough to attract a niche audience—readers who are looking for specific information on your topic.

If you blog about gardening one day and graphic design the next, you won’t build a loyal base of readers. Because they won’t know what to expect on any one day when they land on your blog. Stay true to your mission and your blog’s purpose.

2. You don’t write posts that teach us stuff.

People are going online because they have problems. They need solutions. Why not be the blogger who has the answers?

Every time you sit down to write a post, ask yourself, “What am I helping my readers with today?”

3. Your blog’s design is cluttered.

Annoying graphics, too many choices in the sidebar and widgets that have nothing to do with your blog’s purpose will make your readers click away. If you are going to use those floating and blinking pop-ups (and I don’t), be sure your visitor has enough time to engage with your content first.

And speaking of too many choices, think of the one action you want your readers to take and put that in the most visible, accessible spot on your sidebar.

4. Your blog is all about you.

If you are blogging to develop an audience—for your books, for your products or for your services—forget about making your blog an online diary. Your readers don’t want to hear your ramblings. They are looking for what’s in it for them.

Always blog with your reader’s hat on.

5. You don’t tell visitors who you are and what your blog is about—right away.

This is a common—and deadly—mistake. Pull up your blog’s home page and ask yourself this: If I were a first-time visitor, would I know exactly who this blogger is and what her blog is about?

Within 2-3 seconds? Because that is typically how long you have to capture your attention-disordered reader.

6. You don’t give us an easy (and visible) way to subscribe.

I see blogs all the time that hide their subscription sign-up box, or it is so tiny that I don’t notice it at all. Make it big and in your reader’s face.

When I made that one small change, I got a significant increase in my subscribe numbers.

7. Your blog has no personality or voice.

Mr. Rogers, the TV friend of millions of kids, said it best:

There is no one in the whole world just like you.

Find that one thing that makes you unique. It may be the way you talk (we call that “voice”). It may be something in your past. It may be a special skill or the fact that you love to make people laugh.

Build your blog’s brand—its personality—around that and readers will come back for more posts from this interesting blogger (that would be you).

8. The readers you wish you had don’t know you exist.

There are many, many ways to attract readers. But they won’t know about your amazing blog unless you tell them. Promote your blog everywhere, from simple clickable links in your email signature line to Twitter and Facebook to writing guest posts for other bloggers—and more.

And don’t be shy. If you have high-quality, useful stuff on your blog, people will want to know about it.

9. You make your visitors feel like they are walking into a WalMart.

When they first land on your blog, your visitors don’t know you yet. Don’t scare them away with big old ads and buttons that say, “Buy! Buy!”.

Gently guide readers into your sales funnel—after you have developed trust and credibility.

10. You don’t make every reader and every commenter feel special.

Your readers want to feel like they belong. Make every visitor feel welcome. Build a community—not a club. Encourage comments and respond to every one of them.

Because they are your gold mine. And the best way to build your community.

How long have you been blogging?

If you haven’t started yet, what’s your biggest roadblock?

If you are new to blogging, or haven’t started yet, learn exactly how to avoid the most common mistakes at my 30 Secrets blogging webinar. My fellow winner of a Top 10 Blogs for Writers award, Carol Tice, and I will show you what we did to make our blogs attract more readers, subscribers and comments. Watch as we review attendees’ blogs and share our tips. That’s next Tuesday, March 15. We still have a few slots open.

30 Secrets to making your blog skyrocket

5 Evil Blogging Fears and How to Vaporize Them

evil bloggingI’m a blogging coach.

I love what I do. Because I get to help people discover who they are, who they need to help in this world and how they can do that with their blog.

But sometimes it’s a little hard to get through all the muck. And when you finally figure out your blog’s purpose, your content niche, your post categories, still those mean-tempered little trolls poke at you as you write:

What makes you think you can write?

Why would anyone be remotely interested in what you have to say?

Didn’t you know that there are no interesting things left to write about?

Most writers come to learn that the first step to killing our fears is to admit them. When we say them out loud, when we name them, they lose some of their power over us.

Today we go head to head with five of the most common fears of bloggers. We’ll take them one by one and vaporize them.

5 evil blogging fears and how to vaporize them

1. I can’t find my niche.

If you haven’t niched your business, you might think it’s impossible to narrow down the content and focus of your blog. But that’s not true.

If you think a little about what you are interested in—even passionate about— what your target clients care about, the thing you are the best at doing and a topic that has enough content, you are on your way to finding your blogging niche.

When your clients think of you, what do they think of first? What do you have both tons of expertise and interest in? Make a short list and work from there.

2. I won’t be able to think of any good post ideas.

Stephen King, in his classic book On Writing, calls all those great ideas The Boys in the Basement.

They are there. You just need to let them out. To release them before they go poof.

Pay attention to where they are when they come to you. Some people get their best ideas in the shower. Others tell me it’s when they’re scrubbing the sink. Or driving. Or watching commercials or movies.

Me? I keep a little spiral notebook on the nightstand because often they pop up right before I fall asleep.

They’ll also come to you if you listen to your clients’ questions. Read other blogs in your industry. Watch and listen when you are grocery shopping or at the bank.

You’ll be surprised the things you can turn into a blog post. But do keep a list.

3. I’m afraid my topics are ’too big.’

Once you have all those ideas, what do you do with them? You break them down into manageable pieces. And, yes, it can be scary looking at that big idea.

When I was a teacher, I helped my students sort, organize and refine their ideas with a tool called a mind map. Now there is sophisticated software for mind mapping, but I prefer the sweeping motion of a pen on paper. For me, it seems to release the Boys in the Basement.

To mind map, take one big idea and place it in the center of your paper. You can draw a circle around it if you’d like. Then, draw a line from that idea and write a sub-idea, which is part of the main idea, a smaller piece of it. Continue breaking the idea down until you have something manageable to blog about.

Example: My big idea is how to become a more productive blogger. So I put that in the center. That makes me think of developing lots of unique ideas. A part of coming up with ideas for me is keeping a journal for free writing.

Finally, I am down to something I can write about in a single blog post, and I did: 5 steps to becoming a better blogger by keeping a journal.

4. I’ll never finish a post because I noodle with every freaking word.

I really get this one, being a perfectionist myself. All I can say is that the best way to get over it is to give yourself permission to write poorly.

Anne Lamott, author of Bird by Bird, calls them shitty first drafts. Just let it all come out. Even if you think you have focused your topic, your first draft will probably end up way too long, with ideas that spread out and wander, like those spidery weeds on your lawn.

You’ll have a few poorly-constructed sentences and half-baked thoughts (okay, maybe a lot), but you’ll also find in that rambling first draft some good, unique and interesting stuff.

Get it all down. Uncensored. Let it sit in the compost pile overnight. When you go back to it with fresh eyes, you’ll see where to cut, where to add, how to shape it into a post that doesn’t wander from your main idea.

But save what you have cut because, though it might not fit this topic, you may be able to create a cool new post with it.

5. I don’t know how to blog about my business without sounding like an OxiClean infomercial.

This one is huge. How do you go from the content marketing thing—providing tons of helpful information and advice—to getting your readers to take the next step: to hire you?

You can include a call to action in your blog post without screaming, “Buy now!”

One way to do it: If you are blogging on how to solve a problem your customer has, in your closing paragraph, link to a page on your blog or website with a service your readers can purchase that solves the problem more completely. And here are five other strategies.

What is your biggest blogging fear?

Tell us in the comments and help us out by sharing what you’ve done to get over it.