Cat’s Eye’s Picks: 5 Good Stock Image Sites for Bloggers

5 Great Stock Photo sites

While I’m at BlogWorld 2012 in New York City this week, I’m leaving you with a post many of you have asked me to write: where I find my blog post photos and how to find images that don’t break the bank. Enjoy. And please, in the comments, do leave the sources you’ve found to be great ones—ones that didn’t make my list—so we can all learn from your experience and collect even more resources. 

Most bloggers recognize that quality images are an important part of their blog content strategy. In fact, post and articles with relevant images garner 94 percent more page views than ones without. If you need more incentive to use quality photos and other graphics to power up your blog content, see Danny Brown’s post at For Bloggers By Bloggers.

As you know, I’m a big fan of finding the just right photo for a blog post.

But, after four years with a phenomenal online stock image company, I am looking elsewhere for my blog photos.

For four years, iStockphoto, with more than 4 million stunning images, was my go-to stock photo agency. I knew I could always find exactly what I was looking for there. And I rarely had to pay more than a buck or two for it.

But things gradually changed. It started in 2006, when Getty Images acquired iStock. You can still buy credits in as little as 12-packs ($19.50 for 12 credits), but the price-per-credit is now $1.63.

But here’s the problem.  iStock has drastically reduced the number of images that cost just one or two credits. So the photo I used to be able to find for 1-2 credits ($1.60 to $2.26) suddenly had a 4-credit price tag (sometimes the one I fell in love with was 10 credits).

At a price of four credits,  each photo now costs $6.52. Not only am I spending way more time finding a photo in my price range, if I post once a week, my iStock bill is  $26.08 a month. And between Bob and I, with three blogs, using only one photo per post, our monthly photo expenses total $78.04. Ouch.

Photographers deserve fair compensation for their work

Don’t get me wrong. I don’t have a problem with photographers being paid fairly for their work. In fact, I think it’s one of the professions where people tend to take advantage of the skill and talent. The number of people who steal images from the net and don’t give credit, let alone pay the artist for them, s is appalling.

If you are a designer working on a piece you are going to charge your client $750 or $1,000 for, it makes sense to pay those prices. You can either absorb it as the cost of doing business or pass it on to your client.

But if you are running a non-monetized blog—that is, you are not charging for your content—anything you pay to support your blog comes directly out of your own pocket. So when prices take a jump, I tend to look for less expensive options.

Here they are, in alphabetical order: 5 potential stock image sources that my research turned up (there are many more but this will give you a taste of what’s out there):

What I found

As you look at this list, keep in mind that using free images has some drawbacks, mainly being the quality of the images and the time it takes you to wade through the substandard stuff to find what you want. But if you are not too picky, you’ll probably find what you need.

Often with a free photo, you are required to add the photographer’s byline, which for me mars the aesthetic look and feel, but that may not bother you at all. And, of course, with a free image, there is a greater chance that you will see it on many other blogs, too. Because it’s free!

On all the sites, you should click on terms of use to be sure you are not violating them.

And, unless you are independently wealthy, I strongly advise that you not lift images from the Internet and use them without permission.

1. Flickr – Creative Commons

Flickr Creative Commons

A photo management and sharing application, Flickr consistently lands on lists of the top free sites. It lets you explore and upload photos as long as you provide proper attribution under the Creative Commons license. Some photos may not be available for commercial use, so if your blog is monetized, it may not be a good choice.

Upside: Tons of free photos; nice variety.

Downside: Many have use requirements and limitations; time-consuming to search.

2. Fotolia

fotolia

Fotolia has both a free and a paid side. Several of my fellow bloggers, including Brankika Underwood of onlineincometsar.com, list them as their favorite site. Brankika has an excellent review of Fotolia on her blog.

Upside: Great selection; good search function; cheaper than iStock.

Downside: Many images are for purchase only.

 3. Freedigitalphotos.net

freedigitalphotos

My friend Tony Hastings of The Top 10 Blog uses this one a lot and I like his photos, so I’ll be looking into it. This site has a great selection and fast and easy download. To see some of the other sites Tony recommends, go here.

Upside: Lots of quality free photos by category; instant download, no registration required.

Downside: No access to lightboxes unless you register; must include photographer credit.

4. iStockphoto

istockphoto

From here on out, I may be save these guys for the times I want an amazingly special photo, but I’m still listing them here because the quality of their images is outstanding.

Upside: Bundled credits; pay-as-you-go; high quality; search by price and subject.

Downside: Not many free photos; recent substantial price increases.

5. Stock.XCHNG

stock.xchgn

Like iStockphoto, Stock.XCHNG is also now owned by Getty, although images are still free (at least for the time being). Hundreds of thousands of searchable images, categorized by subject.

Upside: Now has advanced search capabilities; images are free

Downside: User is required to rate the image and show the photographer the work they created with it; also, the site “cannot guarantee the legality of the images and cannot be held responsible for any copyright violations.”

What about you?

Have you used any of the above sites for blog post images?

Do you have some favorites of your own that you can share with us?

How to Get More Blog Traffic from Pinterest: The Power of Photos

As a wordster, my favorite TV game show in the world was The $100,000 Pyramid. It started out as The $10,000 Pyramid, but, you know, with inflation and all, they had to up the ante.

The best part was the final round, The Winner’s Circle. One player, with hands strapped to the chair’s arms, so they couldn’t give away the answer with a hand gesture, would give the clues and her partner would have to guess the category the words fit into.

And if they got through all six categories, they won the big bucks.

Here is an example:

[Read more...]

What Is Your Online Avatar Saying About You?

alienYou have a blog, or comment on blogs, or hang around on Facebook and Twitter for a reason.

Usually, it is because you want to get noticed. So you can sell your book, or get customers, or find business leads, or whatever your goal is for being on social media.

I have written before about how important it is to have a platform and a believable author brand. But did you know that your online avatar is an important part of your brand and image?

[Read more...]

5 Ways the Right Photo Can Get You More Blog Readers

the right photo If you are like me, your blog posts take some time.

Sometimes lots of time.

I’ll toss a topic around, let it marinate. Even start writing and abandon it because I’m not feeling particularly passionate about it.

So by the time I’m finished, I want to be finished. I want to get it out of my brain so those guys Stephen King calls The Boys in the Basement can come out. You know, the ones with more bright, shiny ideas?

But wait. Now I have to think about a photo?

Why you need an amazing photo for your blog post

Because words alone are boring.

Your reader wants a reason to read your post. If she sees too many words squeezed together all bunched up, like they’re in a hot room and they can’t breathe, well, she’ll feel the same way.

Because, let’s face it, we’re all attention-disordered.

A photo (or the right one) will pull us by the shoulders and make us stop long enough to read the post.

Because at least 60 percent of your readers are visual learners.

Cave men knew it. A picture just makes us sit up, makes us remember a story. And yes, 60 percent of us are engaged more by the visual than other ways of taking in information.

Because photos work beautifully with analogies and metaphors.

The photo is the powerful partner of metaphor. Something is like something else and here, this photo helps you see that.

Because photos pull your reader into the post.

We are all curious creatures. We are hard-wired to want to know why. Photos can make your reader wonder, “Why is this here? And they’ll have to read your post to find out.

Because photos evoke emotions and give your business a personality.

Photos set the tone. Love. Fear. Laugh-out-loud images. At Cat’s Eye, we don’t take ourselves too seriously and our photos reflect that.

5 ways the right photo can increase your blog posts views

The right photo can increase reader engagement and blog post views by:

  1. Conveying the overall feeling or emotion of your post. My post on why negative headlines work is one of my most-read ones. The photo: a sort of mean-looking rock star guy sticking his tongue out.

  1. Illustrating an analogy or metaphor that was part of your main idea. We wanted a way to explain why we gave up our 10-month-old baby, marketingyoursmallbiz.com and went back to a sole focus on our 16-year-old company, Cat’s Eye Marketing. What better way than to show how contentious and needy the baby was and how jealous the teenager was because she had lost our love and attention? The photo: A very cute baby staring out from the page, focused, looking like he wants all your attention.

  1. Evoking surprise and/or curiosity. I did a blog post on finding your niche that also later became an article on Biznik.com that happened to get 1,700 page views and 81 comments. Using a little humor in the article, I talked about Swedish cowboys who collect Star Wars memorabilia as being, perhaps too limiting of a niche. The photo: A Marlboro Man-type cowboy with his horse.

  1. Complementing your headline. This is a good way to engage the reader more. But don’t look for a photo that, in a boring way, is exactly what your headline says, I mean, literally. In one post in a series on marketing with e-newsletters, the one on building your list carefully and ethically (“Rule # 1: Get Permission First”), the photo was a little boy in a classroom holding up his hand, waiting to be called on by the teacher.

  1. Simply making your reader smile. Okay, some photos I choose just because of the smile factor. I wrote a post called ”The Crazy Cat Edition: Does the Real You Show Up Online?” and
    started with the story of my cat, who is a ventriloquist. He imitates lots of different sounds and I never know which cat is showing up until he starts talking. The photo: the craziest-looking cat I could find.

You know, these strategies can apply to your other online communication tools, too. We use a sharp, interesting and unique photo every week in our weekly marketing e-tip. Check this one out for the issue, “The James Brown Guide to Copywriting: 5 Tips for Putting a Little ‘Soul’ in Your Marketing Copy.”

In a future post, I’ll share some of the free and low-cost sources I’ve found for incredible, fun photos

What about you?

If you use photos in your posts, what kinds are you attracted to?

Any tips to share?