My 10 Most Popular Posts in 2012: Want to Find Yours?

My 10 Most Popular Posts in 2012: Want to Find Yours? My friend Gini Dietrich over at Spin Sucks recently shared her most popular blog posts of 2012.

The cool part, aside the links to all the intelligent (and entertaining) posts,  is that her friend Adam Singer, who now works at Google, has created an analytics dashboard that makes the process simple. (Follow the link at the bottom of this post to get stats for your own blog.)

First, let me say that this was a refreshing exercise because it did not use number of comments as one of the measures. Instead it plotted the more important reader behaviors, things like pageviews, unique page views, unique visitors, social shares and average time on page.

And guess what? The posts I thought were my most popular ones, in some cases, didn’t even make the list. Read on for the ones that did.

[Read more...]

A Blogging Conference Worth Every Penny: Want to Win a Free Pass?

New Media Expo 2012 Las Vegas

In my 25+ years of self-improvement ventures, I can count on one hand the memorable conferences I have attended. They were the ones that actually made me better at what I do and challenged me to try some new things.

And the older I get, the ones that impress me are becoming even rarer.

I have heard speakers who have very little of a concrete nature to share. They are usually the ones with a lengthy bio, but whose main (and rather obvious) purpose is to sell their latest book.

At one writing conference, the organizers closed (and locked) the auditorium exits and proceeded to hard sell an add-on program: an inner circle “club” with a hefty price tag. Being a little claustrophobic anyway, I experienced the sheer panic of knowing I couldn’t escape if I wanted to.

At another, we were presented with Native American Dreamcatchers, wands we were encouraged to wave around with our eyes closed, as we whispered our deepest and biggest wishes. (Okay teachers’ conferences can be a little woo-woo.)

But somewhere around cruising altitude on the way home, passing over the Rocky Mountains, the magical fairy dust would begin to melt and I wondered what I really got for all that money.

[Read more...]

Zombie Blogs: How Dead Ideas Still Walk Among Us

I am pleased to introduce Di Mace,  a blogger from ‘down under’ who is brimming with creativity and smartitude and appears for the first time today as a guest on the Judy Lee Dunn blog.  (I had no idea Di knew so much about zombies or I would have asked her sooner.)  Okay, just in case you were confused, this first picture below is not Di’s pic. To see her real face, visit the bio at the end of her post. And while you’re there, be sure to sign up for her blog and/or newsletter. 

Zombie blogs: how dead ideas still walk among us

You need an evil plan. I have one. World domination with my small army at my back is but a *few* pixels away.

Perhaps I’m nuts?

I’m told that pursuing a crazy idea along a nonconformist, passion-driven path is my survival tool to conquer the world. Surely I’m almost there—it’s so close I can smell it.

Or is that something else?

Look around. Rotting corpses litter the digital terrain. Millions of blogs are feeding cyberspace, with more being born (and dying) each day.

And here’s where the zombies come in.

[Read more...]

The Hollywood Guide to a Better Blog Tagline

 The Hollywood Guide to a Better Blog Tagline

Some of us watched the inflated, over-the-top, “I’m good.” “No, you’re good” Oscars this spring. I did not. Since my daughter was in the biz, the glamour is gone.

I do remember, however, seeing the blow-by-blow on the front page of cnn.com. And watching the trailers on the Web, I couldn’t help but think.

Those folks in Hollywood know how to do some things well, like sell their product in one line. They know how to entice us in 25 words or less.

[Read more...]

Eight Powerful Ways to Build a Loyal Readership for Your Blog

Today’s guest post on the Cat’s Eye Writer blog comes from Ali Luke, who heads up aliventures.com. I met Ali on Twitter and both she and my other half, @bobwp, will be presenting at Blogworld in New York City in June, so I’ll get to meet her in real time. I’m also looking forward to reading her new book, Lycopolis. Take it away, Ali:

Do your readers stick around for the long-term, cheering you on, offering feedback, and buying your products? Or do they flit away after glancing at a single post?

If you want to be a successful blogger, you don’t necessarily need lots of readers. Sure, it’s nice to have your Feedburner widget showing 1,000 or 5,000 or 10,000.

But if your goal is to make money from your blog, then a few hundred truly loyal readers are far more valuable than a few thousand readers who rarely pay any attention to your posts.

You know your readers are loyal if they:

[Read more...]

Here’s to the ‘Crazies’: 5 Insanely Easy Ways to Get Your Blog Post Noticed

The passing of Apple Co-founder Steve Jobs on October 5, 2011 was a watershed moment for me. No matter which side we are on—the PC lovers or the Mac addicts—I think we all recognized the genius of this man.

Do you remember Apple Computers’ 1997 Think Different ad campaign? Narrated by Richard Dreyfus, it had actual footage of people in history who chose to break the rules every now and then.

The copywriters who produced this commercial were brilliant marketers. By using video of other people who ‘thought differently,’ like John Lennon, Albert Einstein and Jim Henson, they made us somehow feel that as Apple users, we were a member of  that exclusive club.

[Read more...]

How to Get More Blog Traffic from Pinterest: The Power of Photos

As a wordster, my favorite TV game show in the world was The $100,000 Pyramid. It started out as The $10,000 Pyramid, but, you know, with inflation and all, they had to up the ante.

The best part was the final round, The Winner’s Circle. One player, with hands strapped to the chair’s arms, so they couldn’t give away the answer with a hand gesture, would give the clues and her partner would have to guess the category the words fit into.

And if they got through all six categories, they won the big bucks.

Here is an example:

[Read more...]

21 Things I Did to Get My Blog to Top 10 Status

kid with trophyDon’t you love it when you have a perfect storm thing going? When the new post you are  starting to write is on the exact same topic you’ve been getting questions about all week? Well, it happened. You asked me what I did to grow my blog.

Because I love answering your questions and because I have a heart for helping bloggers improve their game (once a teacher, always a teacher?), I pulled together some ideas for you.

Some bloggers like to focus on things like floating sign-up boxes and keywords and such. My strategy has always been to build your stage, with content front and center, and then use every strategy you can think of to let people know that you have helpful stuff.

Some of you asked: Did it help winning a Top 10 Blogs for Writers award?

[Read more...]

What’s Under Your Bed?: 10 Monster Blogging Fears Worth Chasing Down

scared girlWrite for yourself. No, you should write for your readers.

Posts over 500 words will bore your readers to death. But nothing worthwhile can be tackled in a post in fewer than 1,000 words.

Your posts don’t need to be interesting; just instructive. Wait. Your posts had better be interesting or your visitors will click away.

No wonder we freeze up. Lose our confidence. Start doubting our ability to crank out quality content. Fear that we aren’t good enough. There is just too much conflicting advice out there.

[Read more...]

Can Google+ Pull More Readers to Your Blog?

Just one month ago, I would not have written this post. Because I needed a fourth social networking time suck like I needed another stray cat to show up at my door. (We have already adopted two.)

But then Guy Kawasaki sent me a copy of his new  digital book, What the Plus! Google+ for the Rest of Us (you can get it here, for just $2.99). Now Guy is the creator of the wildly popular content aggregation site alltop.com and just about the most knowledgeable guy I know in social media, so I was interested in what he had to say.

Mostly because, frankly, I was having a hard time wrapping my brain around this new platform.

[Read more...]

Contest Season: Could This Be the Year Your Blog Wins an Award?

dog with prizeI have always loved contests. And while the random chance (will my name be picked?) ones are fun, the competitions that involve skill are my favorites.

When I owned my marketing business, Cat’s Eye Group, my most meaningful award ever was a special little one I got from a Chamber of Commerce in a mid-sized city outside Seattle.

It was the Business Committed to Kids Award. We were recognized for our volunteering in schools and pro bono design and copywriting work for education projects that were near and dear to our hearts.

So the awards don’t have to be huge national or global ones.

They just need to be what you are about. What means the most to you.

[Read more...]

Less Is More: The Cat’s Eye Writer Blog Makeover

girl paintingI am not a designer and never could be one. Yet, as a blogger, I know how important it is to get a nice, clean, visually appealing look. I want to entice my readers, give them a reason to stay. And good design will do that (along with stellar content, of course).

You may have noticed that today’s post looks a little different.

Okay, a lot different.

I believe in regular blog “remodels” because the process makes me look at every single piece of my blog with the question, “How does this help my readers have a better experience?”

[Read more...]