A surprising number of folks find your blog while they are cruising the Web.
They are your drive-bys and drop-ins.
Most of them are attention-disordered. And 79 percent of them are scanners, looking for the answer to a question or some new gem of information.
They are on a big old freeway, cruise control set at 70 MPH, looking for signs that tell them they are on the right road.
They need a reason to stop.
One question I get asked a lot is:
How do I get the visitor who lands on my blog’s home page to hang around (and come back)?
We have precious few seconds. If our home page doesn’t grab those click-happy first-time visitors, they won’t stick around long enough to visit our about page, read our posts, or leave a comment.
One Simple Home Page Fix That Will Catch More of Your Drive-bys and Drop-ins
I see one mistake made over and over again on bloggers’ home pages:
There is no visible, clear call to action.
You know how important it is maximize your home page real estate. You must decide what the first thing is that you want your visitor to see—and act on.
The old term in journalism still applies: above the fold. When newspapers are stacked in the curbside stand or on the rack, the major headline and top part of the news stories had better grab the customer’s attention or no papers will be sold.
Same thing with your blog’s home page. After the header (your blog’s name and tagline), the first spot your readers’ eyes go to is the top right corner.
You had better have something powerful there, something to stop them, make them read.
And do something.
What is the one thing you want your visitor to do?
When I critique bloggers’ home pages, I see the prime top right space used for everything from a link to an ebay purchase (that takes her completely off your site, perhaps never to return again!) to the last five entries in someone’s Twitter stream.
What do you really want your reader to do?
What will be the one thing that will help you reach out to her again, connect with her?
Some bloggers have an in-your-face box for a free gift and newsletter in exchange for an email address.
Some want you to subscribe to their blog.
Others want you to connect with them on social media so they can start building the relationship there.
Do you think your home page could be doing a better job of attracting and keeping readers?
If you need help but your budget is limited, this is for you. I’m offering the mini-version of my home page critique for just $79 until 5pm Pacific Time, Friday, June 10.
You get my professional advice on how to keep more readers on your blog with a home page that gets their full attention, makes them stick around and gets them to take that next step. You also get a digital version of my critique and my popular 10-point tip sheet for promoting your blog and finding more readers.
You get everything my full critique clients get except for the 30-minute follow-up coaching call.
This service normally sells for $309, so I’m excited to offer it at a price that makes it more affordable for you. To find out more, go here.
What about you?
What’s the one thing you want your visitor to do when she lands on your home page?
Do you have a strong call to action there?