Do people remember your blog posts? Does your content have staying power? If you evoke emotions in your readers, I can guarantee that your ideas will remain firmly planted in their brain.

How do you do that as a blogger? With the right photo, of course.

I’ll be writing a post soon to help you figure out exactly where to get good photos that won’t break the bank, but for now, just know that posts with engaging photos get read more and shared more—even on sites that you aren’t necessarily active on.

Why You Should Touch the Heart and the Head in Your Posts

One of the biggest factors in remembering something—an image, an experience— is how much emotion is attached to it. For all you science lovers, here is the reason: The amygdala, the center of emotion in the brain’s temporal lobe, lights up when emotional content is shown, which in turn boosts the activity in areas of the brain that form memory.